Tag Archives: imagine

Imagine: Whitest of Whites

“My mother always washed our whites twice- the Whitest of Whites”
–Gene Juarez

Being from Seattle there are several iconic landmarks, the Space Needle, Pike Place Market, and of course the boathouses like the one from Sleepless in Seattle.





We also have some pretty powerful icons, Microsoft, Boeing and, ahh, Starbucks. I am proud and humbled to say each of those are valued clients of mine. I’ve trained teams and built extraordinary relationships with some spectacular leaders from those successful world-class companies.

If you are from the Seattle area, there is another name that might stand out to you, Gene Juarez, Salons and Spas. It is the place for hair design, personal style and the promotion of well being.

Last week I was privileged to emcee at an amazing event where the founder of these salons was speaking. None other than Gene Juarez himself.

Gene came from humble beginnings. In 1971, he started his business with his imagination, his dreams and a handful of rich values passed down from his parents and his culture.

I would like to focus on three points that stood out to me in his message and really impacted me. I was there scribbling down these points while he spoke and wish to now share them with you.

Imagine how values drive your success:

Value #1: Chop Wood and Carry Water- Work-Ethic

Kind of a working-man version of “get to work!” his parents taught him the value of personal drive. He said his parents would often tell him that no one works harder than the Juarezes! Gene said “No matter how tough the economy is, if you out-work your competition, you can succeed”

Value #2: Whitest of Whites- Excellence

Like I mentioned, Gene’s family came from modest means. His mother washed their clothes in a wash barrel, scrubbing each article by hand. She always washed and bleached the whites two times, even though it was twice as much work. It was a matter of pride and excellence to look your best. This is so clearly reflected in his salons and spas today; when you walk into a Gene Juarez, it sparkles with excellence!

Value #3: Woman in the Mirror- Service

I love this one! Gene related to us at the event how when cutting a woman’s hair he would ask her questions about how she wanted to look. He would study her eyes. Eyes, he said, are the gateway to the soul. She would either turn and speak to him in mild, timid ways, or she would look down and not feel pretty or confident. Sometimes the woman would look confidently in the mirror and express her desires. The key Gene said, was to study her eyes, her body language. His goal was to meet individual needs, to make her feel beautiful. It was attention to their personal feelings about themselves that set his service apart! Personal and powerful! When they stepped out of that chair, away from the woman in the mirror, he wanted them to feel extraordinary about themselves.


  • On a scale of 1-10, how would you rate your work-ethic of late?

No matter what you do, cut hair, sell insurance, lay tile, freelance write, own a small business, or work for a large corporation, work ethic is number 1.

I coach all my clients to blueprint out their week. Work hard on things that matter! Get away from what I call “fake work,” those trivial pursuits, those endless hours on twitter and Facebook. Instead, get busy on your “high-value accomplishments.” You’ll soon see greater results and profits!

  • On a scale of 1-10, how would you rate your Excellence?

It starts with appearance and moves to your craft. Look good and perform your best. It doesn’t have to be perfect, but strive for excellence. No one is inspired by low expectations so expect the best from yourself! Do excellent work, eat excellent food, read excellent books, spend time with excellent people. Excellence- make it your new mantra!

  • On a scale of 1-10, how would you rate your Service?

My dad operated a family restaurant for nearly 30 years. He always told his employees and his children, “Treat everyone like a 10. There are no no-counts that come into our restaurant.” Treat everyone like royalty. Do the extras, give them extra and you will hear those magic words “I’ll be back!”


As you head into a new business cycle, imagine and commit to a new level of supreme values personally and professionally. You will see greater results, rewards, and profits!

Who knows, some day you may become a city icon

My Vision: Leadership Quest



The Extraordinary Entrepreneur

Video coaching every Tuesday night

Membership information and program details will be posted December 13

Plus! Live question and answer mastermind once a month

“Together I believe 2012 can be our best year, let’s Play Big!”


Now is your time. Your time to start living the life you had IMAGINED!

Florence, Italy

I was like a little kid standing in line at Disneyland. Except this line led to something I had looked forward to seeing for years. I was standing in line in Florence, Italy at the great art museum which housed my favorite Bible character… The statue of David. Julie and I had come to Italy to see all the majestic sites of that country, but this was the one I had been most looking forward to seeing.

As I rounded the corner, there stood David. Created by Michelangelo. Breathtaking. Unbelievable. Better, dare I say, than I had imagined!

I have often used the story of the creation of David’s statue for years in my speaking. I am a story teller, and this story is stuck deep in my heart and soul. The story of the creation of David is perfect for a series on IMAGINE. Here’s why:

Michelangelo was commissioned by the Medici’s, one of the wealthiest and most powerful families in Italy, to create a statue for the main square in Florence. For two years, Michelangelo searched for the block of marble to create his masterpiece. Finally, on the back streets of Florence, covered by weeds and dirt, he found it.

He had walked past it many times, but this time he stopped, he looked, and he imagined in his mind’s eye, David. He saw David in its entirety.

Then he arranged his workmen to haul the slab to his studio. He went about the task of hammering and chiseling. Two years it took him to create the basic outline of David. It takes much time to create a masterpiece.

It was two more years of polishing and sanding before the statue was completed. Six years total. When it was unveiled, thousands came for the public viewing of Michelangelo’s David. Now, here I was, standing in line, hundreds of years later to see the same statue. And I wasn’t disappointed.

Afterward, when Michelangelo was asked how he was able to create such a masterpiece, he replied by saying:

He saw David complete and perfect in the marble. All he did was remove everything that was not David.

I have a big David-sized question for you. This is a discussion series and I want to hear from you!

Have you taken time recently to imagine the masterpiece inside of you?

I know this sounds a bit grand but I do believe each of our lives contain David-size possibilities. Our lives are contained in marble, if you will. Like a slab, a bit uninspiring till someone hauls us to the studio and starts hammering and chiseling. All we have to do is remove all the parts of ourselves that aren’t David. Some of that process involves pain, some involves purpose, but all of it takes time.

There are so many things that can hold us back from realizing our “Imagined Life,” excessive fears and worries, doubts, and many more. Quite frankly, I think the number 1 reason people fail to realize their masterpiece is that they want it quick and dirty.

I want to remind you it took Michelangelo six years to create David. And David was only made from marble, not from heart and soul and mind and spirit. You are going to take much longer. Be patient. You and I are created by a majestic God who has majestic plans for you. But it will take time.

Our Imagine Series

  • I want this to be interactive, so please comment and provide examples of how you are realizing your “Imagined Life.” Or things that are holding your back, or have held you back in the past
  • In the weeks ahead, I promise to provide a war-chest of good content. Coaching content to help you realize your Imagined Life
  • We will look at how to create your inspired vision, the power of personal mantras, and focus on daily success strategies.


Take time this week to really think about that masterpiece inside of you- your Imagined Life. Formulate it in your mind’s eye and then we’ll talk about developing strategies for hammering and chiseling, sanding and polishing to make your David appear!

Your comments matter! I would love to hear from you!