Tag Archives: leader

Leader in the Spotlight: Rebekah Radice

Steve and rebekah

My Leader in the Spotlight this week is Rebekah Radice, a true leader in her field. Rebekah Radice is a social media strategist, content developer, trainer and community manager for Better Homes and Gardens® Real Estate, serving as “the voice” behind the brand.

As someone that manages social media on a daily basis, Rebekah recognizes how difficult attracting new business can be in the digital era. For many small to mid-size businesses, this is due to the lack of an online strategy, poorly executed campaigns and little to no online footprint.

Rebekah’s works to assist business owners with their online marketing plan, helping them capitalize on the power of an integrated social media campaign in a specific and strategic way.

Her goal is to help you stop those time sucking activities and maximize, prioritize and monetize your online efforts!

I asked her some question to try to get at the root of her success so that I could learn what makes her special. Her insightful answers provide some amazing takeaways which I hope you will take to heart.

1. You are truly a leader in the field of social media, etc… What are three or four guiding tenets for building your own business?

First of all, I would like to take this opportunity to thank you, Steve, for making me your Leader in the Spotlight. I truly appreciate the chance to share my knowledge and passions.

The core values or guiding principles that guide my life and business are integrity, passion, creativity, innovation, authenticity and empowerment.

My pursuit is not to be everything to everybody, but rather to give everything to help individuals. I strive to make each encounter an opportunity for me and for the person with whom I am interacting.

2. Successful entrepreneurs and leaders have great daily habits. Share two or three of your best practices.

  • Quiet time every morning that allows me to start my day energized, focused and eager to tackle whatever comes my way.
  • Consistently set stretch goals that allow me to live outside my comfort zone – the only place I’m every truly happy!
  • Always, always, always make time for the stuff that makes me smile. Whether it’s a walk with my dogs or a run to the local frozen yogurt shop, I make time within each day to enjoy life’s little pleasures. I spent too many years working at a very fast pace and made a commitment to myself many years ago to never let work interfere with a life.

3. How do you define success and what does it look like?

The definition of success in my life has certainly evolved over time. Success is many things to me these days. It is the peace of mind that comes with knowing I am giving my best in any given situation. It is the satisfaction that is received recognizing that I have attacked a project and given all that I have, leaving nothing on the table. It also means that I am living up to my employer/clients expectations and have met or exceeded the promises made.

4. Who do you look to for inspiration, mentoring or leadership influence?

There are several people who are constant sources of inspiration to me. This is a small group of friends, industry colleagues and a business coach that has been with me for nearly a decade. Each is there to offer support, encouragement or in some cases, the kick in the pants I need to keep pushing forward!

5. What are a couple of things your parents taught you that you’re grateful for?

My father was an incredibly hard worker and taught me the reward behind an honest days work. I have often juggled 2 or 3 jobs just to get from where I was to where I wanted to be. I have always believed that we are the masters of our own destiny, something he taught me at a very early age.

My mother taught me compassion and humility, a beautiful combination. I admire her incredible spirit and the fact that she’s never met a person she didn’t feel compelled to reach out to, share with and get to know in a meaningful and authentic way.

6. I know marriage and family is very important to you, how do you keep the spark alive and find balance?

Well it’s no secret that juggling work and family life is an enormous challenge. The only way I know how to effectively find balance is to work at it every single day. What do I mean by this? I schedule date nights with my husband or steal him away in the afternoon to our favorite coffee shop where we can grab a spot in the sun for 15 minutes and catch up. It’s the simple things that feed my soul and keep that spark alive.

7. What are two or three things an entrepreneur needs to keep an eye on to build their own personal brand?

They need to have a deep understanding of their unique abilities or value proposition, their consumer’s needs and the needs of their local market. With the evolution of social media, needs change on a dime. Entrepreneurs must stay agile and willing to adjust strategy when and where it’s needed.

8. How do you handle setbacks or criticism?

I have pretty thick skin and typically take criticism in stride. That being said, both setbacks and criticism can be derailing emotionally and spiritually. It can sap me of my energy and take my eyes off the target, if only momentarily. This can happen to all us from time to time, which is why it’s so important to surround yourself with a solid support system. The people I mentioned above are exactly that to me. They help me see the reality in the situation and move out of the moment and back into a healthy frame of mind.

9. What are three of your favorite social media tools (with links) that are must-haves to manage and grow a business online?

Three of my favorite tools are:

Sprout Social – A Facebook and Twitter management and analytics dashboard that allows you to listen, engage and share with ease.

Bufferapp – Buffer does all of the heavy lifting for you by analyzing your social accounts and determining the best times to post. You can then schedule and auto post to maximize exposure.

Socialbro – Funny name with awesome capabilities to monitor and analyze Twitter followers, including best time to tweet.

10.What projects or engagements are you looking forward to this year?

I am attending Social Media Marketing World in April where the best and brightest from the industry will be speaking and sharing their best practices. Education is a cornerstone of my success and I love learning from those so willing to give away their hard earned knowledge!

11. What are three words that you would use to describe yourself?

Ambitious, Creative and Eager!

 

Thank you so much Rebekah for sharing your wonderful insights and being our Leader in the Spotlight!

Please connect with and follow Rebekah via her many online profiles!

Facebook

LinkedIn

Twitter

Google+

Email: rebekah@rebekahradice.com

Web: www.rebekahradice.com

Four Leadership Lessons I Learned From my First Kiss (a belated Valentine’s post)

awkward-first-date-conversation.s600x600Admittedly, my first kiss was a train wreck. I had high hopes beforehand, but, looking back at the situation, I set myself up for failure. It started as the perfect date. It was my first date with Karen Peterson (I’ve changed her name to protect poor Karen). We were going out to a movie at the Westgate Theater in Portland, Oregon. I didn’t yet have my driver’s license, so we agree to meet at the theater and I would walk her home after (about a half mile). Somewhere in between the previews and the climax of the film I started plotting and strategizing about kissing Karen. I decided that I would do it when we got to her porch after the long walk back together. In those days, the moment at her porch was the pinnacle moment of the date (at least for guys).

Now, I had never kissed a girl before, but I had a pretty good idea of how all the pieces fit together from movies and my older sister and her boyfriends. Being a confident young man I thought it would be easy for me, it would just come naturally. I was fairly certain she was going to fall into my arms.

As we walked to the door, my confidence faded until it had completely evaporated. We stopped and she slowly turned my way… I gulped and began rambling about scenes from the movie. Unfortunately, this was a very cold, winter night. The longer we stood out there and I nervously chattered on, the colder we got. As happens on a cold winter night, my nose began to run, a lot. As also happens on a cold winter night, I could not feel it.

Oblivious to the eminent disaster, I final said, “I am going to kiss you.” I did not smoothly ask, “may I?”, or “would it be alright?” Before she could respond to my sudden decision, I leaned forward and laid a big kiss and a running nose right on her. Poor Karen jumped back and yelped. I fear I may have traumatized her a bit and ensured she did not want to kiss anyone for a good long while.

Luckily, Karen and I remained friends (after I avoided her for a bit) and we would later look back and laugh at our first awkward attempt at a junior high kiss.

You might think this is a stretch, but looking back I did discover some valuable life lessons from that moment.

Four Leadership Lessons From My first Kiss

1. Effective Leaders are Not Overconfident

From my experience, it always looks easy until you actually have to perform. My over confidence led to a “kiss-tastrophe”; don’t repeat my mistake.

2. The Longer you Wait the More Doubt Creeps In

When the conditions are right, do not wait! Don’t second guess or delay. What have you been putting off of late?

3. Good Leaders Own Up

I should have gone back to Karen and apologized, admitted that it was a disaster. Instead, I spent the rest of the year dodging her rather than spending a few minutes owning up to my ill attempt. Swallow your ego and admit mistakes.

4. There is Always Another Day!

It seemed like the end of the world at the time, but little did I know how many better days were ahead. If you have recently faced a set-back, it is time to bounce back. Learn to laugh and know there is always another chance ahead – stay encouraged!

Here is to building better leaders with a little humor!

image credit: http://sp.life123.com

The #1 Quality of Exemplary Leadership

Jake Porter

Ohio has a lot of big high school football games. But none of them were bigger for two teams and a kid by the name of Jake Porter than the one on a Friday night a few years back. Let me tell you the story. Jake Porter has a disorder called Cortisol Fragile X. That means he is cognitively challenged. But Jake loved football and turned out for the team. He went to every practice, every workout, and suited up for every game. He did this all despite knowing that he would never get in a game. It simply was not safe and would put him at risk.

That all changed the last game of the season. His coach wanted to put him in a real game. He went to the opposing coach before the game and explained Jake’s condition. He asked if the game got lopsided if it would be okay to put Jake in for just one play. They had practiced taking a snap and handing the ball to Jake who would then knee it down with no risk. The opposing coach agreed. As fate would have it, the game did become one-sided. It was a brutal 42-0 blowout (Jake’s team was down) with only five seconds left. The coach sent in Jake and the crowd erupted! Just then the opposing coach came sprinting across the field. He said he did not just want Jake to get in the game, he wanted him to score.

Now in football a shutout is a big deal. This coach decided that it was a bigger deal for him and his team to let Jake score. Jake’s coach said, “Wow, we didn’t practice that!” The opposing coach assured him. If he gave Jake the ball, they would make sure Jake scored. So Jake’s coach called his team together in a huddle and said boldly to Jake, “Big boy you’re going to the house!”

They lined up. Jake started jumping up and down. The quarterback took the snap and handed the ball to Jake who slowly began to knee it down while the coaches, the crowd and the players collectively yelled, “NOOOO!” Then, teammates, coaches, refs, and opposing players all started pointing towards the end-zone.

21 players opened up like the Red Sea before Moses and Jake took off for the Promised Land.

Slowly at first and then faster he ran! A 49 yard touchdown run! Number 45, Jake Porter had scored. Players celebrated, fans hugged and big, manly coaches cried.

A lot of young men played football that year, lots of games with lots of big plays, but of all the moments in that season, Jake Porter’s 49 yard touchdown dash will be the one they will always remember.

What Jake’s coach showed, that is belief.

And belief in others is the #1 quality exemplary leaders possess.

  • Leaders who lead with belief say, “You belong here and you can excel here!”
  • Leaders who lead with belief say, “I’m glad you are on my team and you’ll make an outsanding contribution.”
  • Leaders who lead with belief say, “You might find all of this a struggle. Well, so do I. Let’s make something extraordinary together!”
  • Leaders who lead with belief say, “Big boy, big girl, you are going to take it to the house!!”
  • Leaders who lead with belief say, “I see leadership in you!”

Who can you take to the house?

Image Credit: TheCommunityPaper.com